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By Soraia· Oct 20, 2026· 7 min readWeb Development

How to Convert HTML to WordPress: 3 Ways That Work (2026)

Convert an HTML site or page to WordPress: build a theme by hand, import the pages, or rebuild the design in Elementor from the live site. What each keeps, and which to pick.

Converting HTML to WordPress means one of two things: you have HTML files (a static site, an exported template, a page a developer built) or you have a live site on another platform whose design you want in WordPress. The methods overlap, and the right one depends on how much code you want to touch.

Here are the three ways that actually work, what each keeps, and which to pick.

Which method should you use?

MethodBest forKeeps the design?Code needed
1. Build a custom themeDevelopers, sites that need a unique themeYes, exactlyYes (PHP, HTML, CSS)
2. Paste content into WordPressContent-heavy sites where the design can changeNo, the theme sets the lookNo
3. Rebuild in Elementor from the live siteSmall business sites, landing pages, client workYesNo

Method 1: Turn the HTML into a WordPress theme (developers)

This is the classic route and gives you full control. A WordPress theme is your HTML split into template files:

  1. Create a theme folder in wp-content/themes/ with a style.css whose header comment names the theme.
  2. Split the HTML: everything above the main content goes into header.php, everything below into footer.php, and the middle into index.php (plus page.php or single.php as needed). Replace static parts with template tags such as wp_head(), wp_footer() and the loop.
  3. Load your CSS and JS with wp_enqueue_style() and wp_enqueue_script() in functions.php instead of hard-coded links.
  4. Turn menus and widget areas into WordPress features (register_nav_menus(), register_sidebar()) so the content can be edited from the dashboard.
  5. Activate the theme and move each page's content into WordPress pages.

It's the cleanest result, but it takes a developer anywhere from hours to days depending on the site.

Method 2: Paste the content into WordPress (no design)

If the design doesn't matter, install WordPress, pick a theme, and recreate each page by pasting its text and uploading its images. Static-HTML import plugins can speed up moving many pages, but the page's look comes from your new theme, not the original HTML.

Good for blogs and documentation. Wrong choice if the client expects the site to look the same.

Method 3: Rebuild the design in Elementor from the live site (no code)

If the HTML site is online (or you can open it in a browser locally), you can bring its design into WordPress without writing a theme. This is the route most freelancers and agencies take for brochure sites and landing pages.

With MiroMiro:

  1. Install WordPress and the free Elementor plugin, with a minimal theme such as Hello Elementor.
  2. Open the HTML site in Chrome, open MiroMiro and click Export. Pick a section (hero, pricing, footer) or the whole page.
  3. Choose Download, then Elementor template. You get a .json file with the section's real layout, fonts, colors, images and responsive rules, read from the page as the browser renders it.
  4. In WordPress, go to Templates, Saved Templates, Import Templates and choose the file.
  5. Open a page in Elementor, click the folder icon, go to My Templates and click Insert. Repeat per page.

Each section arrives as one HTML block in Elementor. You can edit its text, links and images, and it looks like the original on desktop and phones. If you'd rather have native Elementor widgets for a particular section, rebuild just that section using the imported version as the visual reference; this guide compares the ways to get a site into Elementor in more detail.

The same works for a site on Webflow, Framer, Wix or Squarespace: open the live page and export it. The Webflow and Framer to WordPress guide covers what transfers and what doesn't when you move platforms.

What doesn't transfer in any method

  • Forms and server logic. Contact forms, logins and checkouts need WordPress equivalents (a form plugin, WooCommerce).
  • JavaScript widgets such as sliders or custom animations may need a plugin or Elementor's own widgets.
  • SEO settings. Copy titles and meta descriptions page by page (an SEO plugin helps), and keep the same URLs or add 301 redirects so you don't lose rankings.

Converting someone else's site?

Copying a site's layout and structure to start your own design is normal; copying its text, images and brand is not. If you're rebuilding a client's site, you have their permission and can move everything. Is it legal to clone a website? covers the line in more detail.

The short version

Developer with time: build a theme (method 1). Only the words matter: paste the content (method 2). Need it to look the same, fast, without code: export the live pages as Elementor templates and import them (method 3).

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Soraia · Founder of MiroMiro

Soraia builds MiroMiro, a Chrome extension used by 20,000+ designers and developers to extract clean code, design tokens, and assets from live websites. These guides come from testing the workflow daily on real sites like Stripe, Linear, and Vercel.

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