Best Brand Data APIs in 2026 (Logos, Colors, Fonts)

If you need to turn stripe.com into a logo, brand colors, and fonts inside your product, four options are worth your time in 2026. The short version: logos alone are a solved, free problem; the money question is how much design depth you need behind the logo.

The reason this category exists is not design tooling, it is conversion. Brandfetch's customer pages cite Typeform at +5% free-to-paid and Senja at +233% activation after wiring brand personalization into onboarding. "Enter your URL, watch the product become yours" is one of the few onboarding tricks with published numbers behind it.

1. Brandfetch - the category owner

Brandfetch is the default answer, with Meta, Typeform, and Lucid on its logo wall. One call returns logos in several formats, brand colors, fonts, and company info.

Their pricing (verified July 2026): free tier of 100 Brand API requests, then the Brand API at $99/mo for 2,500 calls with $0.10 overage. The Logo API alone is free up to 500k requests a month, which is quietly the best deal in the category.

• Good: the deepest logo coverage in the market, hand-curated for big brands, reliable.
• Bad: $99/mo is real money for 2,500 calls, and the design data stops at "a few colors and font names". You cannot theme a UI from it - there is no spacing, no type scale, no shadows.
• Use it when: logo quality and coverage matter more than design depth, and the budget is there.

2. Logo.dev - the pragmatic logo endpoint

Logo.dev does one thing: domain in, logo image out, with a generous free tier and simple img-tag integration.

• Good: dead simple, fast to integrate, free for most usage.
• Bad: logos only. No colors, no fonts, no JSON brand object.
• Use it when: you literally just need company logos in a table or CRM.

3. Clearbit Logo API - the old free standby

Clearbit's logo.clearbit.com/{domain} endpoint has been free and everywhere for a decade. Clearbit is now part of HubSpot, and the endpoint has outlived several announcements about its future.

• Good: free, zero setup, still works.
• Bad: logos only, no SLA, and it lives at an acquirer's pleasure. I would not build a paid product on it in 2026.
• Use it when: internal tools and prototypes.

4. MiroMiro brand + extract API - identity plus the design system

Our /v1/brand endpoint returns the logo, palette, and fonts like a brand API. The difference is what sits next to it: /v1/extract returns the site's working design system - ranked colors, type scale, spacing, radii, shadows, gradients, motion - and /v1/code turns a section into Tailwind/JSX/Vue. Same key, same call shape:

curl "https://miromiro.app/api/v1/brand?url=stripe.com&fields=logo,palette" \
  -H "Authorization: Bearer $MIROMIRO_API_KEY"

Pricing: 100 free credits a month with no card, then from €19/mo for 5,000 credits. A brand call costs 15 credits, a token extraction 10.

• Good: the only option here that returns enough to actually theme a product, not just badge it. Built for the "enter your URL" onboarding flow.
• Bad: our logo curation is not Brandfetch's - we extract from the live site rather than maintain a hand-checked logo library, so obscure-brand edge cases favor them. Static HTML + CSS parsing; no JS execution.
• Use it when: the goal is brand-personalized UI (onboarding, generated apps, email builders), not a logo lookup.

Side by side

The verdict

Logos only: Logo.dev, or Clearbit if it is internal. Maximum logo coverage with budget: Brandfetch. Theming a product to the user's brand: that is the job we built for - a logo plus three colors will not carry an onboarding flow that promises "your brand, applied". You can get a free key and test your own domain in the playground in under a minute.

Frequently asked questions

What is a brand data API?

Domain in, structured brand assets out: logo, colors, fonts. Products use them for onboarding personalization, CRM enrichment, and auto-theming.

Is there a free logo API?

Yes, two: Brandfetch's Logo API tier (free to 500k req/mo) and Clearbit's endpoint. For logos alone, pay nothing.

Why fetch brand data during onboarding?

Published numbers: +5% free-to-paid at Typeform, +233% activation at Senja (per Brandfetch's customer pages). Users activate faster inside a product that already looks like theirs.

Brand API vs design token API?

Identity vs system. A logo and five hex codes badge a UI; a token set (palette, type scale, spacing, shadows, motion) is what you need to build one. The design token types reference breaks down the difference.